Nike celebrated its annual Air Max Day by “Just Going Bigger” at Nike Soho. Leading with a New-York-style bodega with custom Nike goods, the brand offered one-of-a-kind gifts and also provided an opportunity to customize footwear in a deli-style personalization bar at the center of the space. 

Thanks to- NIKE CREATIVE TEAM: Krissy Harbert, Andrew Galluzo, Bryon Panaia, Errol Andam, Leticia Barajas, Gabby Cool. Photography & Video: Mo Daoud